Understanding Your Brand’s Colours
by admin | Jan 5, 2016 | Branding, Start-Up Essentials
You’re undoubtedly aware of the importance of a striking logo when it comes to catching the eye of potential customers, but there’s a lot more to it than just some fancy text or a clever icon, starting with brand colours. The colours you choose will ultimately play a...
Build, Measure, Learn, Repeat/Refine?
by admin | Oct 24, 2015 | Branding, Start-Up Essentials
No matter what we do in our businesses, everything always comes back to the same simple building blocks for success: To build, measure, learn and repeat. If we follow these steps consistently, good things will come. You want to grow your business, so you create a...
Know Your Audience
by admin | Oct 23, 2015 | Marketing, Start-Up Essentials
The importance of taking the time to research your audience cannot be overstated. It’s certainly far safer than assuming you already know. Assumptions like this can cost businesses a lot of money. We live in an age where knowledge is readily available, literally...
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