The phrase “responsive website” is very much in fashion these days, but it’s one that carries a lot of merit when you consider the benefits of having a site that’ll work on any platform, display size or device.
Just in case you need any further convincing, we’ve put together our top five reasons to with a responsive website for your next build:
1. You Want Your Site to Be Accessible to As Many Users as Possible
A website that’s based on Adobe’s formerly industry-leading Flash animation platform isn’t going to work on mobile devices – costing you as much as 60% of your potential traffic right off the bat. That’s a huge number of users to be discounting, and it’s something you need to be aware of.
It’s not just Flash, though, there are dozens of other design techniques and technologies that simply don’t make the transition to mobile, either at all or in a manner that reflects the professional image you’re trying to convey.
Your website is a key sales and marketing tool, and it needs to be accessible to everyone, whether they’re in an office or out and about.
2. Your Site Must Be an Enjoyable Experience for Everyone
Even if your site is accessible on mobile devices, that doesn’t necessarily mean that it offers an enjoyable experience for the end user. Sites that aren’t mobile friendly typically suffer from major formatting issues, such as text that’s too small to read, links that are difficult to accurately open, and images that gobble up mobile bandwidth with reckless abandon.
A well laid out responsive friendly website, on the other hand, should be a joy to use. Your customers should be able to find all the information they need with ease, using an interface that has been tested on a wide array of screen resolutions. The more enjoyable their time on your website, the higher your chances of converting them into new business leads, that that’s really where responsive website design shines.
3. Search Engines Prefer a Responsive Website
Effective search engine optimization (SEO) doesn’t come cheaply these days, particularly in highly competitive markets, but unless your website is mobile friendly, you could effectively be tossing your money away for little to no return.
Since last year, major search engines like Google have placed a much higher importance on websites that they deem mobile friendly. This doesn’t necessarily mean that they’re good websites, or even laid out well, but rather that they meet a specific set of criteria based on how they display on differently sized devices.
In the case where your company is going up against a competitor of similar size, with a similar budget and similar target demographic, but with a responsive website compared to your non-responsive one, you’ll finish second every time when it comes to SEO – something that could prove to be disastrous for your company’s future.
4. Social Media Campaigns Drive Mobile Users to Your Website
There’s no escaping the importance of effective social media marketing these days, but it’s essential to remember that the vast majority of people engaging with your brand on social media are likely to be using a mobile device. Nailing your social media marketing messages, but sending them to a website that either doesn’t work, or looks sloppy, on their screen is going to shine a very bad light on your company.
As you ramp up your social media activities, it’s imperative to make sure that any leads you generate are visiting a site that’ll inspire them with confidence, and raise the potential for a conversion.
5. A Responsive Website is a Future-Proofed Website
Although there’s no way of knowing for sure how the internet is going to evolve in the future, one thing that’s for certain is that you’ll have a much better chance to remain relevant if your website is responsive, and ready to tackle whatever devices the future may hold.
Already, we’re seeing an increase in the popularity of things like Smart TVs that offer internet access directly in the living room. While a non-responsive site may still look okay on that display, it’s certainly not going to be optimized, or offer a positive representation of your company name – and with 4K Ultra HD TV’s starting to gain a foothold in the market, things are only going to get worse.
If a new, or revamped, online presence is something that’s on your company’s agenda in the near future, it’s essential that you look at a responsive website as being one of the key delierables, otherwise you risk another costly site build a mere year or two down the line when you really start to feel the hit as your more technologically aware competitors bypass you in the digital space.
If you’d like to chat with one of Boundless Productions’ web experts about how we can future-proof your online presence with a responsive website, give us a call today at 1877.617.2811 or email us at firstname.lastname@example.org.