When smartphones exploded in popularity towards the end of the last decade, they set in motion a complete change in the way we use the internet, particularly when it comes to mobile friendly web design.
Users were now freed from the grasp of their desktop monitors and were instead able to browse the web, engage with companies, socialize with their friends and interact with the internet from their phones. It was a revolution, but even now there remains many companies that have not quite gotten to grips with the abundant change that has been ushered in by the smartphone.
Today, as mobile internet usage surges past more traditional methods of connecting to the web, it’s essential that companies offer their clientele a user experience that is suited to their display of choice, whether that means a smaller smartphone, a phablet, a larger tablet or more traditional options.
A comScore report published in the March 2015 claimed that mobile users already accounted for 60% of internet traffic in the United States alone – that’s a huge slice of the action by anyone’s count – and things have only swung further in that direction since then.
So what does this mean for you, your company and your marketing practices moving forward? Make no mistake, it means that if you don’t already have a mobile friendly website, you’re already a dinosaur in the online world – and that’s going to hurt your business, irrespective of how important you think it is.
In order to prevent continued loss of customers, leads and online traffic, you need to engage a web development company to create a mobile friendly website – STAT! Until relatively recently, this typically meant the development of a mobile-specific version of your website, served to users browsing on mobile devices. At the time, it was a reasonable solution to an evolving issue, but these days it’s not the ideal route to take.
EASY ACCESSIBILITY FOR ALL WITH MOBILE FRIENDLY WEBSITES
Instead, responsive web design is a method that ensures your site is a pleasant experience for everyone, no matter what device they’re using to view it. At its core, responsive web design is a technique utilized to adjust the appearance of your website in real-time, based on the resolution (and orientation) of the user’s display. It means that only a single site needs to be developed, potentially saving a lot of time and money down the line, but it also allows for some pretty sweeping changes in the information that’s served to mobile when compared to desktop, allowing shrewd companies to identify the messaging most relevant to their users based on the platform they’re using.
An example of this might be where your desktop site has an abundance of text-based information. That’s not going to translate very well to a mobile screen, so you want to make things as easy as possible for your customers. Instead, you might decide that, since they’re accessing your site on the go, you want to focus only on your key selling points and making it as easy as possible for the user to get in touch with you. That’s all very possible with responsive web design.