Branded Viral Content

Branded Viral Content

No doubt you’ve heard of Budweiser’s Superbowl ad, Dollar Shave Club or the Old Spice stud. These brands built hugely successful branded viral content, but here’s the thing: It wasn’t by accident. Part of the success of these campaigns is attributed to the viral...
Video for Today’s Businesses

Video for Today’s Businesses

Recently, the video production landscape has started to change for businesses in a major way. Techniques and practices that worked in the past are no longer effective in capturing customers’ attention. Traditional approaches to video production are being...
The Value of Video Marketing

The Value of Video Marketing

According to the old adage, “a picture is worth a thousand words”, but what kind of value does that logic then place upon video, or to be more specific, video marketing, in the modern, digital world? The phrase was first coined in the early 1900s, as...
Online Video is the Future

Online Video is the Future

Over the past few years we’ve seen a major change in the way content is marketed towards users, with online video distributed through social media taking a major role in the process. Suddenly the whole idea that social media will be the major focus of content...
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